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Excellence, politely demanded — of ourselves first. Brand identity, web design, social media and AI-driven campaigns for wine, beauty and lifestyle brands.
MA — THE INTERVAL
一THE POSITION
I work where strategy meets art direction: deciding how a product is seen — label, screen, feed — and keeping that one decision intact everywhere. Trained in Strasbourg; working across France, Italy, Romania, Moldova and Cyprus.
「一箭中的」— precisely on target
二SELECTED WORK
Brand book · Visual system · SocialWine & More
Menus · Social · FilmLe Bordeaux
Web · Campaigns · PrintCreative Tours
Web design · Art directionNeon
Art direction · Social · CampaignAI Campaigns
Product imagery · Branding · SocialMADI Swiss
Campaigns · Newsletter · SocialCreative Group
Product design · GuidelinesCHNGE
三THE PRACTICE
Identity, web and packaging — the shape of the brand: one visual system that survives every surface it lands on, from label to interface.
Social, campaigns and AI imagery — the motion of the brand: content built to sell the season, and measured, not just admired.
四WHAT I MAKE
Logo, palette, type system, packaging direction and the guidelines that keep it intact after I hand it over. Built from positioning, not from a mood board.
Responsive sites and interfaces designed to convert, not just to win awards — structure first, then the surface. Online stores built and shipped on WordPress and WooCommerce, Shopify or Webflow, with the CRM and automation wired in behind them so the shop, the mailing list and the sales pipeline are one system rather than three.
Content strategy and the visuals that carry it — feed direction, campaign assets, event and influencer coordination. The part most identities die in.
Generated imagery and video, directed — prompt systems, look development and a workflow that produces a consistent brand world instead of a folder of pretty accidents.
Brand identity, web design, social media, AI campaigns, packaging, art direction, e-commerce, campaign imagery, guidelines, content strategy.
Identity — web — social — AI · 丙午 2026
Labels, packaging and print that hold the same voice as the feed.
Sites, social and campaigns cut from the same system.
五HOW IT RUNS
Four movements. You always know which one we are in, what I need from you, and what you get at the end of it.
Positioning, audience, competitors, and the honest version of what is not working. Nothing is designed in this phase.
Two or three distinct directions, each argued — not one idea dressed three ways. You pick.
The chosen direction becomes a full system: assets, layouts, states — the pieces you use every week.
Files, guidelines and a walkthrough so your team runs it without me. Support after, if you want it.
六THE DESIGNER
Designer and marketer, formed across three countries: higher studies in marketing and international relations in Italy, art and design in France, then years of practice in European agencies and studios. Today based in Cyprus, running brand and marketing in-house as well as for clients — living daily with the kind of brand I design.
My clients work in hospitality and HoReCa, tourism, cosmetics and fashion — trades where the product is met in person before it is ever met online. The identity has to survive a shelf, a phone screen and a printer, not only a presentation.
Art came first and never left: design is where I get to keep it and still make it work for a business. Having built brands in France, Italy, Romania, Moldova and Cyprus, I arrive at a project without one house style to impose — I read the market it lives in first, and let the work take the form that market respects.
Working languages
終START HERE
Tell me what you are building and where it is stuck. Every enquiry gets a real answer, not a calendar link.
excellent.please.studio@gmail.com — a real answer, usually the same day.
02Positioning, audience, what is not working. Nothing is designed before that.
03Clear ranges per scope — identity, web, social, campaigns.
04The work, weekly, on Instagram and Threads.
「一箭中的」 precisely on target
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